Sales Strategy
An effective sales strategy is key to achieving your business goals. We help you align goals, people, and processes to drive sustainable growth and support your overall business plan.
Go-to-Market Strategy
A strong GTM strategy is essential to the growth of your business. Whether your goal is to launch new products, gain market share, or enter new markets, we help you prioritize and design the right plan for you:
✓ Sales Strategy: Align your business priorities with your sales plan. Set effective goals, KPIs, and the right reporting to measure performance.
✓ Lead Generation Strategy: Leverage the right customer acquisition channels for your business. Spend less money on channels that don’t work and double down on the ones that do.
✓ Sales Org & Territory Design: Ensure that your sales team is set up for success with the right roles and strategic territories. If you don’t have a sales team in place, we can help you build one.
Value Proposition
A great offer is the heart of your business and its profitability. We help you tell a compelling business story that addresses your customer’s problems and craft a strong value proposition that allows you to charge premium prices, even in competitive markets:
✓ Develop a Winning Offer: Craft an irresistible offer that makes the right customers buy at a higher price.
✓ Product Positioning: Create a market advantage by making your offer feel so different from the competition that you can’t be commoditized.
✓ Pricing Optimization: Evaluate your pricing model to optimize for better margins and increased cash flow.
Compensation Plan Design
Your sales comp plan is the single greatest indicator of your team’s success. We help you create a win-win strategy to make sure that reps are highly motivated to contribute to your business goals:
✓ Revenue Model Assessment: Understand the types of deals and price points that produce ideal revenue and margin to your business.
✓ Incentives: Implement the right mix of accelerators, bonuses, SPIFs, and/or profit sharing based on your business model.
✓ Comp Plan Management: Set the right quota and metrics. Design custom systems and reporting to track team performance.
Let's grow your business together!
Schedule a complementary strategy call so we can discuss your needs and determine if we can help.